Mr. Brainwash, AKA "MBW", does not fit the stereotype of your average street vandal. His artistic process consists mostly of incorporating random modern cultural icons into a provocative mix of his own. The results are profound, provocative and inspirational. Like Banksy, Mr. Brainwash employs famous artistic and historic images, many of which are copyrighted, but amended in slight or significant ways.
His first show "Life is Beautiful" opened in Los Angeles June 18, 2008. In 2009, he created the cover art for Madonna's Celebration album. On February 14, 2010, his second show ICONS opened in New York City.
Mr. Brainwash is a pseudonym for the character Thierry Guetta in the film "Exit Through the Gift Shop", directed by Banksy. Guetta is presented in the 2010 film as a French citizen who now lives in Los Angeles, having been a proprietor of a clothing store and videographer who evolved into a street artist and gallery artist, influenced by the street artists he documented through video over the years. According to the film, Guetta was first introduced to street art by his cousin, the French street artist, Invader. The film includes authentic documentation of Space Invader, Shepard Fairey, Banksy and other well-known street artists at work on the streets, and is directed by Banksy.