HJMT Public Relations
POP INTERNATIONAL GALLERIES MOVES FROM
SOHO TO NOLITA
After 20 Years Famed Gallery Makes the Leap
from West Broadway to the Bowery
New York, N.Y. March 19, 2016 – Jeff Jaffe, founder and owner of Pop International Galleries, just changed his address after 20 fantastic art-filled years on West Broadway. The gallery has moved to 195 Bowery at Spring Street and just re-opened its doors at its new digs.
The Pop Gallery, as it has been dubbed, is hosting a moving in party to celebrate its new location on Saturday, April 2nd from 7pm to 9pm and all are welcome to come; customers, artists, collectors, neighbors new and old, and of course friends of Pop.
Pop has always supported the community in which it lives and this new address only reinforces that commitment. On opening night, April 2nd, Pop will donate a percentage of its sales to Breaking Ground’s Andrews Transitional Residence. Breaking Ground is New York City’s largest supportive housing provider.
Jaffe started Pop Gallery with a new attitude in the world of art galleries. His doors would be open to all - newbies and oldsters from the world of art. As a result, Pop launched the careers of many young artists as well as re-discovering more established artists giving them a second go round in the fickle world of what is hot and what is not. Pop has featured the works of artists such as Keith Haring and Andy Warhol as well as rock artists Ronnie Wood, Ringo Starr and Bob Dylan. Pop also established and kept close ties with its collectors over the years. Jaffe states “You can’t sell art if you do not have the audience to purchase it.”
Jeff’s open door policy meant the gallery was able to offer a vast array of artistic styles featuring Pop Art, Urban Art, art and photography that is derived from, or influenced by, popular culture. And it worked. Pop has always made their artists and their collectors the backbone of the gallery. Jeff believes strongly in educating not only the young artists but the young collectors as well. He nurtures talent on both sides so that they can make educated choices in their respective endeavors.
This new location for Pop is appropriately in the thick of new things. A block from the New Museum, The International Center of Photography, many other art galleries, clubs and hot restaurants like VANDAL, hotels such as Ace and Citizen M and, of course, a major shopping mecca of high end stores. This new location has the high energy that the Pop Gallery thrives in. It provides a neighborhood that is young as well as young at heart. A perfect setting for a gallery always forging new paths in the worlds of art.
Pop International Galleries 195 Bowery, email@example.com, telephone: 212.533.4262. www.popinternational.com.
ABOUT JEFF JAFFE/POP INTERNATIONAL GALLERIES
Jeff Jaffe hails from South Africa and left his homeland during the apartheid years. Jeff came to the USA in the early 1980’s and attended the prestigious Cranbrook Art Academy where he studied sculpture. He eventually made his way to New York City where he settled. He has worked in the visual arts ever since graduating school and opened Pop in early 1997. Jeff founded Pop on the premise of serving the art community from both an artists’ point-of-view and a gallerist’s experience. Jeff is married to an amazing woman, Nanette, and they have two children.
ABOUT BREAKING GROUND
Breaking Ground is a non-profit social services organization whose goal is to create high quality permanent and transitional housing for the homeless. Andrews Transitional Residence is one of their facilities that has 146 units of safe secure housing and wrap around social service support to some of the city’s most vulnerable residents and is located in our new neighborhood. Their motto is “Building and Restoring Lives”.